
Chief Marketing Officer
Allstar Services
Luke Cole
Luke Cole joined Allstar in 2024 as Chief Marketing Officer. He has a diverse marketing background in brand management, performance marketing, CRM, and general management; spanning across industries such as CPG, tech, and healthcare. Prior to Allstar, Luke was VP of Marketing at TAG (The Aspen Group), a PE-backed DTC retail healthcare company. Luke has also held marketing leadership positions at Juul Labs and Kraft Heinz.
Luke was born and raised in Toronto, Canada, where he completed an M.B.A. at the Schulich School of Business and a bachelor’s degree from the Ivey Business School at Western University. Luke currently resides in Chicago with his wife and two young children. When he has free time, Luke enjoys playing tennis, going to the gym, and painting.